Product Designer
& Manager
I love to turn complexity
into clarity
Some of the companies I work with
Selected work
Vestas | Design Specialist
Incubating ‘UX for AI’
Led a strategic "AI Task Force" to accelerate organizational readiness and product integration. I architected the organization’s foundational AI design principles and design language, creating the strategic framework necessary to qualify and prioritize high-impact candidates for development.
MG Motors | Project Lead
Designing an In-car AI assistant robot
Led the end-to-end discovery and execution of MG Motors' first-ever AI dashboard embodiment for the Indian market. Delivered a comprehensive suite of industrial design, HMI, and screen UI within an accelerated timeline, successfully launching an industry-first personal AI assistant that became a core differentiator for the product line.
Klimate | Head of Product
0-to-1 Product & Brand for Sustaibility Fintech
I established a customer-centric culture and product-led rituals, crafted the product strategy and roadmap in close collaboration with the founders. I designed from scratch two new platforms and a website for a Carbon Asset Management (CAM) platform using carbon removal methods. by building high-integrity CDR (Carbon Dioxide Removal) portfolios to reach their Science-Based Net Zero targets."
Epiphany | Consutling
Setting the foundation for AI educational design platform used by Fortune 500s
I facilitated multiple workshops with the founders of Epiphany to sharpen the value proposition and productization of their concept. Afterward I layed down the UX Foundation for AI educational design platform used by Fortune 500s
Lufthansa Group I Project Lead
Visualizing the future of travel
Commissioned to spark innovation within the group, I directed a narrative short film showcasing the ideal passenger journey of 2025. I led the end-to-end production—from storyboarding and futuristic UI design to filming—delivering a tangible vision to challenge and align internal stakeholders.
What I do
Design scalable digital products
Product Design
Storymapping
UX & UI
Customer experience (CX)
Prototypes
Vibe code
From global enterprise to agile start-ups, I design data-rich interfaces that scale.
My process is deeply insight-driven, bridging the gap between user needs and technical feasibility. I partner closely with engineering teams within Agile and Lean frameworks to ensure design intent translates into shipped reality.
Craft human-centric AI experiences
Product Design
HMI
Conversational design
Interaction models
I have 8 years of experience designing AI products and experience, spanning across reinforcement learning, computer vision, modern LLMs, assistants and autonomous agents. I focus on translating these complex algorithms into nuanced, natural and trustworthy interactions, always rooted in human centricity.
Orchestrate team alignment & innovation
Product & Project management
Coaching
Stakeholder management
Workshop facilitation
Design thinking
I enable people for impact across functions and levels. I adapt and transfer product-led and design methodologies across multiple industries and sectors. I have led teams through challenging projects and facilitated large-scale initiatives in 12 countries throughout Europe, the Americas, and Asia.
Articulate product vision & strategy
Product strategy
Strategic storytelling
Concept visualization
Journey mapping
Vision
I translate complex business goals into clear, compelling vision and narratives. I leverage strategic storytelling—through pitch decks, storyboards, and video production—to align stakeholders and turn abstract concepts into concrete opportunities & roadmap material.
Uncover insights
and opportunities
User journey
Product analytics
Insights
Interview facilitation
Opportunity mapping
User test
Value proposition
I use lean, mixed-method research frameworks to turn raw data into clear direction fast. From product analytics to field studies and over 200 interviews worldwide, I’m skilled at cutting through noise and surfacing validated opportunities that help teams build with confidence.
Unify mediums into holistic ecosystems
Service Design
Industrial Design
System architecture
Multimodal
HMI
Leveraging an Engineering Master’s in Industrial Design, I approach innovation with a holistic, systems-level mindset. I bridge hardware and software, designing seamless multimodal ecosystems where physical products and digital services interact naturally through
human-centered interfaces.
About me
My 10+ years journey
Highlights of my experience designing, leading, and building innovative solutions with startups, agencies, and global brands.
2023 - 2026
Lead Product Designer at Vestas
Copenhagen
2021 - 2023
Head of Product, at Klimate
Copenhagen
2016 - 2021
Project Lead and Senior Designer at Star
Munich, Kiev, Tokyo, San Francisco
2015 - 2016
Industrial Designer at IDEO
San Francisco
2014 - 2015
Industrial Designer at Philips
Amsterdam
“Simon is one of those people who combines a generous, giving personality
with professionalism and deep design expertise. ... He has a natural way of making collaboration and facilitation feel both easy and inspiring.”
— Rise Vestergaard | Head of Customer Experience at Vestas
Let’s talk
You got curious
to learn more?
Email me
© 2026 Simon Lauwerier — Turning complexity into clarity.
Selected Work
What I do
About me
Product Designer
& Manager
I love to turn complexity
into clarity
Some of the companies I work with
Selected work
Vestas | Design Specialist
Incubating ‘UX for AI’
Led a strategic "AI Task Force" to accelerate organizational readiness and product integration. I architected the organization’s foundational AI design principles and design language, creating the strategic framework necessary to qualify and prioritize high-impact candidates for development.
MG Motors | Project Lead
Designing an In-car AI assistant robot
Led the end-to-end discovery and execution of MG Motors' first-ever AI dashboard embodiment for the Indian market. Delivered a comprehensive suite of industrial design, HMI, and screen UI within an accelerated timeline, successfully launching an industry-first personal AI assistant that became a core differentiator for the product line.
Klimate | Head of Product
0-to-1 Product & Brand for Sustaibility Fintech
I established a customer-centric culture and product-led rituals, crafted the product strategy and roadmap in close collaboration with the founders. I designed from scratch two new platforms and a website for a Carbon Asset Management (CAM) platform using carbon removal methods. by building high-integrity CDR (Carbon Dioxide Removal) portfolios to reach their Science-Based Net Zero targets."
Lufthansa Group I Project Lead
Visualizing the future of travel
Commissioned to spark innovation within the group, I directed a narrative short film showcasing the ideal passenger journey of 2025. I led the end-to-end production—from storyboarding and futuristic UI design to filming—delivering a tangible vision to challenge and align internal stakeholders.
Epiphany | Consutling
Setting the foundation for AI educational design platform used by Fortune 500s
I facilitated multiple workshops with the founders of Epiphany to sharpen the value proposition and productization of their concept. Afterward I layed down the UX Foundation for AI educational design platform used by Fortune 500s
What I do
Design scalable digital products
Product Design
UX & UI
Storymapping
Customer experience (CX)
Prototypes
Vibe code
From global enterprise to agile start-ups, I design data-rich interfaces that scale.
My process is deeply insight-driven, bridging the gap between user needs and technical feasibility. I partner closely with engineering teams within Agile and Lean frameworks to ensure design intent translates into shipped reality.
Craft human-centric AI experiences
Product Design
HMI
Conversational design
Interaction models
I have 8 years of experience designing AI products and experience, spanning across reinforcement learning, computer vision, modern LLMs, assistants and autonomous agents. I focus on translating these complex algorithms into nuanced, natural and trustworthy interactions, always rooted in human centricity.
Orchestrate team alignment & innovation
Coaching
Product & Project management
Stakeholder management
Workshop facilitation
Design thinking
I enable people for impact across functions and levels. I adapt and transfer product-led and design methodologies across multiple industries and sectors. I have led teams through challenging projects and facilitated large-scale initiatives in 12 countries throughout Europe, the Americas, and Asia.
Articulate product vision & strategy
Product strategy
Strategic storytelling
Concept visualization
Journey mapping
Vision
I translate complex business goals into clear, compelling vision and narratives. I leverage strategic storytelling—through pitch decks, storyboards, and video production—to align stakeholders and turn abstract concepts into concrete opportunities & roadmap material.
Uncover insights
and opportunities
User journey
Insights
Product analytics
Interview facilitation
Opportunity mapping
User test
Value proposition
I use lean, mixed-method research frameworks to turn raw data into clear direction fast. From product analytics to field studies and over 200 interviews worldwide, I’m skilled at cutting through noise and surfacing validated opportunities that help teams build with confidence.
Unify mediums into holistic ecosystems
Coaching
Product & Project management
Service Design
Multimodal
HMI
Leveraging an Engineering Master’s in Industrial Design, I approach innovation with a holistic, systems-level mindset. I bridge hardware and software, designing seamless multimodal ecosystems where physical products and digital services interact naturally through
human-centered interfaces.
About me
My 10+ years journey
Highlights of my experience designing, leading, and building innovative solutions with startups, agencies, and global brands.
2023 - 2026
Lead Product Designer at Vestas
Copenhagen
2021 - 2023
Head of Product, at Klimate
Copenhagen
2016 - 2021
Project Lead and Senior Designer at Star
Munich, Kiev, Tokyo, San Francisco
2015 - 2016
Industrial Designer at IDEO
San Francisco
2014 - 2015
Industrial Designer at Philips
Amsterdam
“Simon is one of those people who combines a generous, giving personality
with professionalism and deep design expertise. ... He has a natural way of making collaboration and facilitation feel both easy and inspiring.”
— Rise Vestergaard | Head of Customer Experience at Vestas
Let’s talk
You got curious
to learn more?
Email me
© 2026 Simon Lauwerier — Turning complexity into clarity.
Selected Work
What I do
About me
Product Designer
& Manager
I love to turn complexity into clarity
Some of the companies I work with
Selected work
Vestas | Design Specialist
Incubating ‘UX for AI’
Led a strategic "AI Task Force" to accelerate organizational readiness and product integration. I architected the organization’s foundational AI design principles and design language, creating the strategic framework necessary to qualify and prioritize high-impact candidates for development.
MG Motors | Project Lead
Designing an In-car AI assistant robot
Led the end-to-end discovery and execution of MG Motors' first-ever AI dashboard embodiment for the Indian market. Delivered a comprehensive suite of industrial design, HMI, and screen UI within an accelerated timeline, successfully launching an industry-first personal AI assistant that became a core differentiator for the product line.
Klimate | Head of Product
0-to-1 Product & Brand for Climate Fintech startup
I partnered with the founders to architect the product vision and strategy, establishing a customer-centric culture and high-velocity product rituals. I led the end-to-end execution of a Carbon Asset Management (CAM) platform and website—a first-of-its-kind solution that enables enterprises to build and manage high-integrity CDR (Carbon Dioxide Removal) portfolios aligned with Science-Based Net Zero targets.
Lufthansa Group I Project Lead
Visualizing the future of travel
Commissioned to spark innovation within the group, I directed a narrative short film showcasing the ideal passenger journey of 2025. I led the end-to-end production—from storyboarding and futuristic UI design to filming—delivering a tangible vision to challenge and align internal stakeholders.
Epiphany | Product Consultant
Setting the foundation for AI educational design platform used by Fortune 500s
I partnered with the founders of Epiphany to architect the product vision and sharpen the value proposition for their AI-driven educational design platform. By translating their core concept into a scalable product UX foundation, I helped steer the startup from ideation to adoption by Fortune 500 enterprises within its first year.
What I do
Design scalable digital products
Product Design
UX & UI
Story mapping
Customer experience (CX)
Prototypes
Vibe code
From global enterprise to agile start-ups, I design data-rich interfaces that scale.
My process is deeply insight-driven, bridging the gap between user needs and technical feasibility. I partner closely with engineering teams within Agile and Lean frameworks to ensure design intent translates into shipped reality.
Craft human-centric AI experiences
Product Design
HMI
Conversational design
Interaction models
I have 8 years of experience designing AI products and experience, spanning across reinforcement learning, computer vision, modern LLMs, assistants and autonomous agents. I focus on translating these complex algorithms into nuanced, natural and trustworthy interactions, always rooted in human centricity.
Orchestrate team alignment & innovation
Product & Project management
Coaching
Stakeholder management
Workshop facilitation
Design thinking
I enable people for impact across functions and levels. I adapt and transfer product-led and design methodologies across multiple industries and sectors. I have led teams through challenging projects and facilitated large-scale initiatives in 12 countries throughout Europe, the Americas, and Asia.
Articulate product vision & strategy
Product strategy
Strategic storytelling
Concept visualization
Journey mapping
Vision
I translate complex business goals into clear, compelling vision and narratives. I leverage strategic storytelling—through pitch decks, storyboards, and video production—to align stakeholders and turn abstract concepts into concrete opportunities & roadmap material.
Uncover insights
and opportunities
User journey
Insights
Product analytics
Interview facilitation
Opportunity mapping
User test
Value proposition
I use lean, mixed-method research frameworks to turn raw data into clear direction fast. From product analytics to field studies and over 200 interviews worldwide, I’m skilled at cutting through noise and surfacing validated opportunities that help teams build with confidence.
Unify mediums into holistic ecosystems
Service Design
Industrial Design
System architecture
Multimodal
HMI
Leveraging an Engineering Master’s in Industrial Design, I approach innovation with a holistic, systems-level mindset. I bridge hardware and software, designing seamless multimodal ecosystems where physical products and digital services interact naturally through
human-centered interfaces.
About me
My 10+ years journey
Highlights of my experience designing, leading, and building innovative solutions with startups, agencies, and global brands.
2023 - 2026
Lead Product Designer at Vestas
Copenhagen
2021 - 2023
Head of Product, at Klimate
Copenhagen
2016 - 2021
Project Lead and Senior Designer at Star
Munich, Kiev, Tokyo, San Francisco
2015 - 2016
Industrial Designer at IDEO
San Francisco
2014 - 2015
Industrial Designer at Philips
Amsterdam
“Simon is one of those people who combines a generous, giving personality
with professionalism and deep design expertise. ... He has a natural way of making collaboration and facilitation feel both easy and inspiring.”
— Rise Vestergaard | Head of Customer Experience at Vestas
Let’s talk
You got curious
to learn more?
Email me
© 2026 Simon Lauwerier — Turning complexity into clarity.